![]() ![]() The American advertising industry grew and developed at a rapid rate between 1900 and the mid-1930s. government agency devoted to protecting American consumers from fraud and deception and to preserving the integrity of free competition in the marketplace. Indeed, bait-and-switch tactics are outlawed by the Federal Trace Commission (FTC), a U.S. The right to free and fair competition in business is one of the foundational principles of the American economic system therefore, anticompetitive business practices are generally illegal. A tactic that gives one business an unfair advantage over another is described as anticompetitive. Bait-and-switch tactics are also unfair because such advertisements often lure customers away from other businesses that are playing by the rules (that is, advertising merchandise they actually have in stock at real prices). First and most obviously, it is unfair to put out advertisements that make false promises to customers if customers cannot depend on advertisements to deliver truthful information, they will not able to make informed choices about how to spend their money. Notorious as one of the most commonly used false advertising scams, bait-and-switch tactics are unfair for two reasons. When the consumer arrives at the retail establishment seeking to buy the advertised item, however, a sales representative reveals that the item is “no longer available”, and then attempts to redirect the customer’s attention to a substitute product at a higher price (the switch).
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