![]() They'd put it over the rice and eat it as a kind of a treat on Sundays." "Grandma would make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter. Vinton Studios produced a claymation ad during the 1980s. The Cap'n Crunch commercials have historically used basic cartoon animation by Jay Ward Productions. Author Philip Wylie wrote a series of short stories, Crunch and Des, beginning in the 1940s, which featured a similarly named Captain Crunch Adams. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer.ĭaws Butler provided the original voice of the Cap'n until his death in 1988. ![]() ![]() In jest, the Wall Street Journal reported that the U.S. In 2013, sources including Reddit, the Wall Street Journal and Washington Times reported that the number of stripes on the mascot's uniform indicate a rank of Commander and not Captain. Crunchmore) made out of Cap’n Crunch cereal.” The mascot wears a "Napoleon-style" hat, leading to speculation that he may be French. According to a 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, was born "on Crunch Island in the Sea of Milk – a magical place with talking trees, crazy creatures and a whole mountain ( Mt. The product line is heralded by a cartoon mascot named Cap'n Crunch. High amount of added sugars are a recipe for obesity, and added sugar is the second primary ingredient in Cap’n Crunch! You don’t want to be feeding your family something that can contribute to obesity (and other conditions such as heart disease and diabetes that often follow).Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001. It is not worth having a potential cancer causing carcinogen in your cereal just to give it some color.Ĭap’n Crunch rounds this toxic cereal by making it high in sugar (sugar is listed as the second primary ingredient) and low in fiber. This synthetic color is made “by reacting sugars with ammonia and sulfites under high pressure and temperatures…which in government-conducted studies caused lung, liver, or thyroid cancer or leukemia in laboratory mice or rats” (3). Similar to other cereals like Reese’s Puffs, Cap’n Crunch contains caramel color. ![]() BHT also has industrial uses in petroleum products and jet fuel - not something you want ingesting with your cereal! What’s this preservative doing in your cereal anyways? BHT is an antioxidant that gives processed foods a longer shelf life by preventing bacteria and mold growth. Due to questions on its safety, the US FD&A is currently reviewing BHT added in foods (2). Starting with the preservative Butylated Hydroxytoluene (BHT), several studies indicate that BHT may cause cancer in rats, while other studies have found it safe, according to the University of California at Los Angeles publication "What Food Additives Add" (2). Getting into the ingredients, the cereal has its share of harmful ones. According to Paul Stitt, author of Fighting the Food Giants, rats who were fed extruded cereal died faster than those who were starved and only given water! (1) Simply put, puffed cereal is toxic and bad for you.Ĭap’n Crunch is loaded with additives & harmful synthetic chemicals with links to cancer and obesity. Extrusion similarly destroys the fatty and amino acids in grains. This process changes the very nature of the grain & the proteins, making the denatured proteins toxic and harmful to our nervous system! (1). In this, the extruder takes the slurry of corn grain through extremely high pressure and temperatures and emits it on the other end out of tiny holes in the form of various fluffy shapes. The fluffy cereal shapes of Cap’n Crunch are created via a process called extrusion. The way food is made and processed, is equally as important as the ingredients themselves. Cap’n Crunch and extrusion - puffed & denatured toxic proteins: Please Note: Here is our complete guide to all the 7 unhealthy additives commonly found across breakfast cereals + our complete list of the worst cereal brands to avoid. Let’s first dive into the harmful extrusion process used in making this cereal. ![]() Potentially Harmful Process used by Cap’n Crunch: ExtrusionįROM THE HIGH TEMPERATURE process used to produce Cap’n Crunch to the harmful preservatives and artificial coloring present there are a lot of questions consumers need to be asking of the Cap’n. Potentially Harmful Ingredients in Cap’n Crunch: BHT, Caramel color, Added Sugar Why the Cap’n Crunch product labeling is misleading: A cereal full of harmful additives like artificial coloring & BHT, and made via the toxic extrusion process, contradicts the safe smiling grandpa image meant to allure kids ![]()
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